Get coverage from the media outlets that you actually care about at a fraction of the price.

Business Wire vs Prowly for Press Release Distribution

The Business Wire alternative you’ve been looking for.

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Rated 5/5

Rated 4.2/5

Rated 5/5

SEO features

Setup fee

Distribution of one press release (400 words)

Starting from

Starting from $760

Prowly

Each 100 words extra

$x

$195

Including media (images, videos)

Ease of Use

Easy

Easy

Online Newsroom

PR CRM

Scheduling

Media Database

Analytics

Advanced

Advanced

Support

Free, Dedicated Training

Very responsive

Very responsive

Performance Export

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We tried other PR software before Prowly. Most of the other software was more expensive but less effective, far less user-friendly, and, frankly, not really worth the effort. That is why we will never go back. Prowly just makes everything easy and quickly accessible.

Rating

Chris Zelig, Partner

FORWARD-THINKING COMPANIES TRUST PROWLY

Targeting by location (local, state, national)

Industry targeting

First image is free

Discounted bundles

Newswires typically work with a 'spray and pray' approach, meaning you're esentially paying for for your press release to get almost no valuable impressions and relevant engagement.


The PR industry is moving towards targeting and customising pitches towards smaller—and more importantly, relevant to your story—groups of journalists and media influencers.


With Prowly, you're sending your press release to people that are waiting to cover a story like yours.


Using a powerful media database, find relevant media contacts or outlets with location and beat filters. Next, send them personalized emails with your visual press release made using Prowly's press release creator.

how much will you actually pay for a press release sent with business wire? it's not clear as they dont show this info on their page. you have to talk to sales.


prowly's wire has transparent pricing, you can see the total $ you'll pay right on the website, no calls needed. no surprises

+ one image for free and you can save with bundles?

Transparent pricing

SCREEN CENNIKA WIRE

What else are you getting with Prowly?

Newswires typically work with a 'spray and pray' approach, meaning you're esentially paying for for your press release to get almost no valuable impressions and relevant engagement.


The PR industry is moving towards targeting and customising pitches towards smaller—and more importantly, relevant to your story—groups of journalists and media influencers.


With Prowly, you're sending your press release to people that are waiting to cover a story like yours.


Using a powerful media database, find relevant media contacts or outlets with location and beat filters. Next, send them personalized emails with your visual press release made using Prowly's press release creator.

get maximum coverage by combining wire’s broad targeting and MD’s precise targeting


mention lightly that it's an add-on

Maximize your story's exposure with a media database

Newswires typically work with a 'spray and pray' approach, meaning you're esentially paying for for your press release to get almost no valuable impressions and relevant engagement.


The PR industry is moving towards targeting and customising pitches towards smaller—and more importantly, relevant to your story—groups of journalists and media influencers.


With Prowly, you're sending your press release to people that are waiting to cover a story like yours.


Using a powerful media database, find relevant media contacts or outlets with location and beat filters. Next, send them personalized emails with your visual press release made using Prowly's press release creator.

all your press releases sent using Prowly’s Wire are automatically being stored in your brand newsroom so that journalists are up to date with all your company news

All your stories in one place

Friendly and responsive customer support

the customer success team is there for you throughout the whole process

The releases do not truly reach reporters who matter to the announcement.

Vice President Media Relations

Scott M

Review source: Verified TrustRadius Reviewer

Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.

Public Relations Manager

Cindy A

Review source: Verified TrustRadius Reviewer

Business Wire has prohibitive costs for each distribution, particularly for smaller scale releases intended for more specific audiences.

Industry Analyst

Review source: Verified G2 Reviewer

WHAT USERS SAY ABOUT

Prowly: everything you need to get media coverage

Flexible, transparent & budget-friendly pricing plans

We’re transparent about our pricing so you can see (without having to book a demo) what you’re paying for upfront.


We don't charge any membership fees, fees for including a logo, image or video in a press release

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PR CRM

Keep your media contacts under control

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MEDIA DATABASE

Find the right media contacts for your story

Discover relevant journalists & influencers from around the world. Over 1 mln contacts available.

Forget about Excel. Safely sync and manage your contacts in the cloud with your team.

Send visually great looking personalized emails and increase your chances of getting media exposure.

Learn more

Prepare an up-to-date newsroom. Send visual press releases and adapt to the needs of today’s journalists.

Journalist-Friendly Press Releases and Newsroom

ONLINE NEWSROOM

Learn more

Personalize your emails at scale

DISTRIBUTION

Learn more

Prepare an up-to-date newsroom. Send visual press releases and adapt to the needs of today’s journalists.

Send visually great looking personalized emails and increase your chances of getting media exposure.

MEDIA DATABASE

Discover relevant journalists & influencers from around the world. Over 1,000,000 contacts available.

Learn more
Learn more

Forget about Excel. Safely sync and manage your contacts in the cloud with your team.

Manage Your Media Contacts

PR CRM

Learn more

Send visually great looking personalized emails and increase your chances of getting media exposure.

DISTRIBUTION

Learn more

Prepare your own newsroom, updated in real time. Send visual press releases and adapt to the needs of today’s journalists.

NEWSROOM

Come for our newswire, stay for everything else

NEWSWIRE

Guaranteed Media Coverage

..............distribute your press release to hundreds of publications at once.......

Learn more

The best PR tool on the market

We tried a couple of PR tools but eventually chose Prowly and we are extremely happy with everything it provides - the features (especially brand journal!), customer support (very responsive), and the ease of use (all features packed in the great design and well-thought interface). I am pretty sure you will love Prowly once you try it!

Review source: Verified Capterra Reviewer

Great tool for PR pros!

The easiest way to communicate with journalists and consumers via your newsroom/brand journal. The best customer support ever. :)

Reviews source: Verified Capterra Reviewers

I believe that every article, every advisory opportunity, every interaction with a client should make the working world better than it was before... and Prowly is helping us to make it real.

Best product ever

Prowly makes it all. CRM, pitch, media, stories. The product is everything I need in my everyday work. I have space to write, to promote, to send, to analyze. I can't imagine my job without it.

The best tool for communications pros!

Don’t just take our word for it. Try Prowly for free.

Full access, no CC required, free 7-day trial

Start your free 7-day trial

Test Prowly completely free of charge for 7 days, no CC required, no strings attached. You get unlimited search access to our media database and press release + newsroom creator so you can see if it’s a match for your business.

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Why Prowly?

Find out why over 500 PR teams from all over the world use our PR software: